Sober communities thrive as U.S. alcohol use declines
CBS America · New
CBS America
New
With alcohol consumption at record lows, sober-friendly spaces and businesses are flourishing across the U.S., offering social alternatives for a growing number of non-drinkers.
Breakdown
- Alcohol use is declining in the U.S., with fewer people drinking than before. 7s
- Sober communities and alcohol-free events, like Daybreaker, are growing in popularity. 29s
- The 'sober curious' movement promotes moderation and has become more socially accepted. 1m 4s
- The non-alcoholic beverage market has doubled in four years, reaching nearly $20 billion. 2m 2s
- Major alcohol brands are investing in alcohol-free products to meet new consumer demand. 2m 12s