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CNBC

Apple shelves headset in favor of smart glasses to compete with Meta

CNBC · Just In
CNBC
CNBC
Just In

Apple is reportedly shelving its plans for the Vision Pro revamp in order to focus on AI glasses so it can compete with Meta. CNBC's Steve Kovach reports.

Breakdown
  • Apple is halting plans for a new Vision Pro headset to focus on smart glasses.
  • The Vision Pro headset did not meet Apple's expectations for market impact. 26s
  • Apple's smart glasses will compete directly with Meta's Ray-Ban glasses. 20s
  • Smart glasses are still a niche market, with Meta selling about two million pairs since 2023. 1m 13s
  • Apple sells about 225 million iPhones annually, highlighting the small scale of the smart glasses market. 1m 22s
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