In France's Alsace region, wine is more than a drink. It’s history, identity, and tradition which are all on the line now as the trade dispute between the U.S. and Europe intensifies.
Breakdown
- The Bösch family in Alsace has produced wine for generations but now faces difficulties selling in the US due to a 15% import tax. 49s
- The US is the largest consumer of French wine, and the new tariffs have made French wines less competitive in this key market. 1m 59s
- Small and mid-range producers are most affected, as price-sensitive consumers may turn to alternatives. 2m 51s
- Winemakers are reluctant to lower quality or change their products to offset costs, preferring to seek new international markets. 3m 26s
- European trade officials are working to reduce US tariffs, but the future remains uncertain for French winemakers. 4m 44s
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Global Tariffs
Donald Trump has signed an order to impose tariffs imports into the U.S. from countries including China, Mexico and Canada.