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UK watchdog ASA bans Zara ads for portraying ‘unhealthily thin’ models

Euronews · New
Euronews
Euronews
New

Two advertisements from fashion giant Zara have been deemed “socially irresponsible” and banned for featuring models that appeared “unhealthily thin”.

Breakdown
  • The UK's ASA banned two Zara ads for featuring models who appeared unhealthily thin.
  • The ads were deemed socially irresponsible and Zara was ordered not to use them again. 9s
  • One ad showed a model with visible collarbones; another used shadow effects to thin legs. 16s
  • Zara removed the images and denied modifying them beyond standard editing. 30s
  • Zara stated it is committed to responsible content and strict model selection guidelines. 38s
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