Two advertisements from fashion giant Zara have been deemed “socially irresponsible” and banned for featuring models that appeared “unhealthily thin”.
Breakdown
- The UK's ASA banned two Zara ads for featuring models who appeared unhealthily thin.
- The ads were deemed socially irresponsible and Zara was ordered not to use them again. 9s
- One ad showed a model with visible collarbones; another used shadow effects to thin legs. 16s
- Zara removed the images and denied modifying them beyond standard editing. 30s
- Zara stated it is committed to responsible content and strict model selection guidelines. 38s