LeadStory

Bloomberg

TikTok's live shopping experience catches on in U.S.

Bloomberg · New
Bloomberg
Bloomberg
New

Bloomberg's Kurt Wagner discuses why Instagram is launching a new TV app and why TikTok's e-commerce efforts in the U.S. have finally started to gain traction. The app is now letting creators host live shopping experiences on the platform.

Breakdown
  • TikTok launches live shopping app on Amazon Fire TV 12s
  • Live stream shopping is popular in China and now growing in the U.S. 49s
  • Small businesses and brands see strong sales on TikTok Live 1m 17s
  • TikTok expanded live shopping despite U.S. regulatory uncertainty 1m 54s
  • A ban on TikTok in the U.S. now appears unlikely 2m 11s