Bloomberg's Kurt Wagner discuses why Instagram is launching a new TV app and why TikTok's e-commerce efforts in the U.S. have finally started to gain traction. The app is now letting creators host live shopping experiences on the platform.
Breakdown
- TikTok launches live shopping app on Amazon Fire TV 12s
- Live stream shopping is popular in China and now growing in the U.S. 49s
- Small businesses and brands see strong sales on TikTok Live 1m 17s
- TikTok expanded live shopping despite U.S. regulatory uncertainty 1m 54s
- A ban on TikTok in the U.S. now appears unlikely 2m 11s