Taylor Swift's new album "The Life of a Showgirl" is big business. It's also breaking her own records, including several on Spotify. Ali Bauman shows how Swift is also queen of the box office this weekend.

Hollywood

Taylor Swift's new album, 'Life of a Showgirl,' has achieved significant commercial success, breaking multiple streaming records, including the most streams in a single day on Spotify. The accompanying film has also dominated the box office, with screenings held frequently in theaters. 

The album's release has prompted collaborations with major brands, such as Krispy Kreme and Kitchen Aid, and special events like pop-up pet adoptions and themed treats in cities across the United States. Fans have gathered for listening parties and exclusive previews, while the album marks a shift in Swift's songwriting focus toward her relationship with fiancé Travis Kelsey.

The booming business of Taylor Swift and her brand

Taylor Swift's new album, Life of a Showgirl, is big business, no secret about that. It's also breaking her own records, including several on Spotify, and CBS's Allie Bauman in New York joins us now to show us how Swift is also queen of the box office this weekend. Allie, what can you tell us? Hey, Tom, Swift's Showgirl movie is playing here every hour on the hour. On Spotify, the album set a new record for the most streams in a single day this year. The first track on the album was the most streamed song in a single day ever. On Instagram, Taylor Swift teasing her new music video for The Fate of Ophelia, dropping Sunday. But fans attending official release parties in movie theaters across the country are getting a first look. That was amazing. Many on the lookout for Easter eggs or hidden messages Swift has a reputation for leaving. There's a door that has 87 on it, which is obviously a nod to Travis. I will need to watch that like six more times. And now companies are ready for it. Krispy Kreme offering glazed donuts in the album's signature orange color, Kitchen Aid with a limited edition orange mixer, Uber Eats stage pop-up pet adoptions in New York City, Los Angeles, and Nashville to celebrate Swift's love of cats, and for one day only on the street in New York where she once lived, fans could taste glitter-coated ice cream bars. Friday's midnight release had Swifties lining up to buy the vinyl and gathering around the globe for listening parties. The Life of a Showgirl is the superstar's 12th original album. This time, the singer-songwriter trades in her traditional heartbreak for romantic bliss, leaning into her own love story with her fiance, NFL's Travis Kelsey. People who fuel you, they fuel every part of you. Hopefully that, you know, bleeds into the music. And the movie is only in theaters until tomorrow. Tom Swift's team told fans to stand by for a surprise before then. Ali Bauman on the Taylor Swift beat for us tonight. Ali, thank you.

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Breakdown