Swatch apologizes for 'slanted eye' ad after online backlash in China
Reuters · Just In
Reuters
Just In
Swiss watchmaker Swatch issued an apology at the weekend and pulled ads featuring images of an Asian male model pulling the corners of his eyes up and backwards in a "slanted eye" pose.
Breakdown
- Swatch apologized after criticism in China over an ad featuring a 'slanted eye' gesture.
- The ad was widely condemned online for mimicking racist taunts about Asian eyes. 18s
- Swatch removed all related materials worldwide and posted an apology on Weibo. 47s
- The company has faced other setbacks, including falling share prices and US tariffs. 1m 2s
- Swatch relies on China, Hong Kong, and Macau for about 27% of its group sales. 1m 18s