Video Wave, the last remaining video store in San Francisco, continues to attract both longtime customers and a new generation of movie lovers. The store’s survival now hinges on a subscription model, reflecting changes in how people access films.

San Francisco

Video Wave, believed to be the last video rental store in San Francisco, remains open despite the widespread closure of similar businesses following the rise of streaming services. Owner Colin Hutton has faced numerous challenges since opening, but has seen a resurgence of interest, particularly from younger customers who appreciate the tactile experience of browsing physical media.

While overall DVD sales have declined, sales of 4K and collector editions have increased, suggesting a renewed interest in physical formats. Experts note that younger generations are drawn to the in-person interactions and tangible aspects of video stores. Video Wave’s future now depends on a subscription model, with its continued existence relying on enough community support.

San Francisco’s last video store adapts to survive in the streaming era

Finally, this evening, at its peak in the early 2000s, there were 30,000 video stores in the United States. But today, in the age of streaming, they are all but gone. In tonight's Weekend Journal, CBS's Etai Had travels to San Francisco's last holdout, where movie night still begins by browsing the shelves. In a world ruled by algorithms and autoplay, this tiny, unassuming store still does things by hand. Did you ever imagine when you opened this store that you'd be the last one standing? No. Colin Hutton is the owner of Video Wave, believed to be the last remaining video store in San Francisco. There's been many, many moments where I thought I wouldn't survive it. It all started in 2008, when streaming took over and video stores began to fade to black. But then, something unexpected happened. Customers started to return, including a whole new generation just discovering the joy of cubbing attractions. Is it the tactile thing? It's the tactile thing. 23-year-old Caitlin Zephyr says there's something refreshing about slowing down and hitting pause. When it comes to things that are streaming on your phone, it feels like everything's demanding your attention right away, and these other things, there's a step removed from that. Believe it or not, DVDs are having a moment. While overall sales dropped last year, 4K editions jumped 10% and collector versions climbed 25%. Lucas Hildebrand, chair of film and media studies at UC Irvine, says for Gen Z, part of the appeal isn't just the films, it's the boxes, the artwork, even the act of browsing. I think there's also this hunger for people who grew up with social media and who grew up with the internet to actually have in-person interactions. Ironically, the store's future may depend on the very thing that nearly destroyed it, a subscription model. If I had 150 more subscribers, that would be the difference between not making it and making it. And if enough people sign up, Video Wave just might avoid the final cut. Etai Hot, CBS News, San Francisco.

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Jerusalem

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Tel Aviv-Yafo

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London

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Tunis

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Brasilia

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Doha

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