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Reuters

Mexico wants Adidas to pay up over Indigenous-inspired shoe

Reuters · 10 days ago
Reuters
Reuters
10 days ago

Mexico is looking for footwear giant Adidas to pony up after a Mexican-American designer, Willy Chavarria, working with the firm launched a shoe inspired by a traditional Indigenous sandal, authorities said.

Breakdown
  • Adidas launched a sandal inspired by Indigenous Wurachi designs, sparking controversy.
  • Oaxacan artisans claim their designs were used without permission or credit. 31s
  • The Mexican government is mediating and considering legal support for the community. 1m 6s
  • Designer Willy Chavarria apologized for not collaborating with the Oaxacan community. 2m 4s
  • Mexico has previously challenged international brands over use of traditional designs. 2m 34s
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