CNBC’s Julia Boorstin reports on Instagram's new TV app, taking on YouTube.
Breakdown
- Meta launches Instagram for TV app, competing with YouTube 4s
- App will autoplay customized reels and allow category exploration 9s
- Instagram for TV to launch without ads, ads planned for future 21s
- Connected TV ads are more valuable, with high completion rates 52s
- Connected TV ad spending projected to surpass linear TV by 2027 1m 25s