LeadStory

CNBC

Meta launches Instagram for TV

CNBC · Just In
CNBC
CNBC
Just In

CNBC’s Julia Boorstin reports on Instagram's new TV app, taking on YouTube.

Breakdown
  • Meta launches Instagram for TV app, competing with YouTube 4s
  • App will autoplay customized reels and allow category exploration 9s
  • Instagram for TV to launch without ads, ads planned for future 21s
  • Connected TV ads are more valuable, with high completion rates 52s
  • Connected TV ad spending projected to surpass linear TV by 2027 1m 25s