Name: Louvre heist inspires freight lift ad campaign
Uploaded: 2025-10-24T14:50:10.987Z
Duration: 1 min 55 s
Description: A German firm has launched a humorous advertising campaign after it turned out that one of its freight lifts was used in the Louvre jewel robbery earlier this week.

A German firm has launched a humorous advertising campaign after it turned out that one of its freight lifts was used in the Louvre jewel robbery earlier this week.

Berlin

A recent high-profile robbery at the Louvre Museum in Paris involved the use of a German-made mobile freight elevator, which was central to the theft of Napoleonic jewels valued at over 88 million euros. The manufacturer, surprised by the involvement of its product, decided to respond with a light-hearted social media campaign highlighting the lift’s speed and capacity, using the tagline 'When you need to move fast.'

The company’s CEO emphasized that the campaign was intended humorously and clarified that the company was not involved in the crime. Public reaction to the campaign has been largely positive, with most people understanding the intended humour. Meanwhile, the search for the stolen jewels and the perpetrators continues.

Louvre heist inspires freight lift ad campaign

Thieves apparently escaping after carrying out what some are calling the heist of the century. This footage shows just how central this furniture lift was to the robbery, which saw more than 88 million euros worth of Napoleonic jewels stolen from the Louvre Museum in Paris. For the German company that makes this mobile freight elevator, it came as a surprise to see it was one of their devices that was used in the burglary. But for the manufacturer's CEO, the news got him thinking. My wife and I got to know about the Louvre robbery on Sunday about lunchtime. And then, of course, after we knew no people were injured and our Burka Agile was used, we were thinking about making, with a sense of humour, fun about it on Instagram or Facebook. And on Monday morning my wife had the idea. The idea was this, a social media campaign with the headline, When you need to move fast. It reads the Burka Agile moves up to 400 kilos of your valuables at 42 meters a minute. Quiet as a whisper thanks to a 230 volts electric motor. Luckily for us, most of the people got the humour and know that we are not involved in the robbery. And we were very pleased with the reaction so far. The hunt continues for the Louvre thieves as concern grows that the jewels may never be recovered. But this company hopes its tongue-in-cheek advert can at least enhance the reputation of German engineering. For more UN videos visit www.un.org

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