President Trump is slapping 30% tariffs on goods from the European Union, including cheese. One cheese maker in Michigan is hoping to take advantage.

Benton Harbor

Donald Trump has signed an order to impose tariffs imports into the U.S. from countries including China, Mexico and Canada.

Global Tariffs

The U.S. government has imposed a 30% tariff on goods from the European Union, including cheese, as part of broader trade measures. This move is prompting American cheese producers, such as Reny-Picot in Michigan, to expand their operations in anticipation of increased demand for domestically made cheese.

While some grocers are turning to American cheese suppliers due to rising prices on imports, industry representatives note that there are hurdles, including a limited number of U.S. brie producers and continued dependence on imported cultures and packaging materials. Despite these challenges, domestic cheese sales are rising as consumers respond to the changes in the market.

How one U.S. cheese manufacturer hopes to take advantage of tariffs

STOCKS CLOSE NEAR RECORD HIGHS TODAY DESPITE CONCERNS OVER PRESIDENT TRUMP'S TARIFFS. TODAY HE HIT MEXICO WITH A 17-PERCENT IMPORT TAX ON FRESH TOMATOES. 86-PERCENT OF AMERICA'S TOMATOES COME FROM MEXICO. THE PRESIDENT IS ALSO PUTTING A 30-PERCENT TARIFF ON GOODS FROM THE EUROPEAN UNION, INCLUDING CHEESE. AS NANCY CHEN REPORTS, THAT COULD BE AN OPPORTUNITY FOR SOME AMERICAN PRODUCERS. I mean, it looks just like cottage cheese. It's brie, trust me. OFF THE SHORES OF LAKE MICHIGAN, CHEESEMAKER GILBERT BOUGOIN IS MAKING A FAMOUS FRENCH VARIETY THE AMERICAN WAY. Do most consumers know the difference between an American-made brie and a French-made brie? No, not really. The process is all the same. The cultures are the same. You know, it's all milk and cream. HIS COMPANY, RENY-PICOT, HAS BEEN TRYING TO EXPAND IN THE U.S. FOR THE PAST THREE DECADES. AND WITH THE TRADE WAR RAGING, THEY'RE GETTING READY TO RAMP UP CHEESE PRODUCTION BY AS MUCH AS HUNDREDS OF THOUSANDS OF POUNDS MORE A YEAR. AS CONSUMERS NAVIGATE RISING FOOD PRICES OVERALL... A lot of our cheeses are imported from France. GROCER STU LEONARD TOLD US HE'S INCREASINGLY TURNING TO AMERICAN PRODUCERS. I worry about all our cheeses. Will the customer be willing to switch off of a French cheese to a U.S.-made brie cheese? Is this an opportunity for American cheesemakers? I think it's an opportunity, but also there's going to be some hurdles as well for the brie manufacturers. There's not a lot of cheesemakers in the U.S. that make brie, so we're having to pick our battles and trying to find the right person that we could train with our current staff to get them to make the brie. DESPITE USING DAIRY EXCLUSIVELY FROM LOCAL FARMS... BERGUIN SAYS HIS COMPANY IS STILL PAYING A PRICE FOR THE TRADE WAR. All of our cultures, all of our wrapping materials and all of our packaging comes from Europe. We also have some cultures and some packaging materials coming from Canada, so the tariffs are going to impact us a little bit. CONSUMERS ARE ALREADY RESPONDING TO THESE CHANGES. STU LEONARD TELLS US DOMESTIC CHEESE SALES ARE UP, WHILE SALES OF IMPORTED CHEESE ARE DOWN. WE'RE HEARING FROM OTHERS IN THE INDUSTRY AS WELL.

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How one U.S. cheese manufacturer hopes to take advantage of tariffs

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