Gold jeweler selling 'royal' designs is defying China's economic slump
Bloomberg · Just In
Bloomberg
Just In
In a year when traditional luxury brands are struggling to attract buyers in the Chinese market, one notable exception has emerged: gold. Laopu Gold, a homegrown brand, has surged in popularity with its stock price skyrocketing.
Breakdown
- China's economic growth is slowing, impacting retail and luxury sales.
- Gold jewelry demand is rising, with Laopo Gold outperforming the market. 17s
- Laopo’s heritage-inspired designs attract younger consumers, with over a third of buyers aged 26-35. 1m 33s
- Laopo’s share price has increased 1,800% since its IPO, and analysts remain bullish. 46s
- Domestic brands focusing on cultural and premium products are gaining an edge over foreign rivals. 2m 52s