Egypt’s billboard boom strains eyes but raises profits
Reuters · Just In
Reuters
Just In
There are so many billboards on the sides of Egypt's city roads that drivers are becoming distracted. Money is being made from the adverts, but the government recognises it's impacting people's travel experience driving around Cairo.
Breakdown
- The number of billboards in Egypt has risen from 2,500 to 6,300 since 2019. 39s
- Revenue from out-of-home advertising doubled last year to $130 million. 46s
- Drivers report that bright LED billboards can be distracting and affect road visibility. 13s
- Urban planners say the billboards impact the city's identity and are not human-centric. 1m 29s
- The Prime Minister has called for more regulation to uphold aesthetic values in billboard placement. 1m 42s