A viral ad campaign from the Eastern Townships Tourism Association has a message for American travelers hoping to come to Canada.

Eastern Townships

A new advertising campaign by the Eastern Townships Tourism Association in Quebec has attracted significant attention on social media for its message of warmth and inclusivity toward American visitors. The campaign was launched after the association noticed concerns from American travelers, some of whom were considering canceling their trips and calling local attractions to ask if they would be welcome.

The ad features simple gestures of kindness, such as offering hugs, and highlights positive responses from both Canadians and Americans. The association clarified that the campaign is not political, but rather a heartfelt invitation to visitors, emphasizing that the region remains open and welcoming regardless of broader tensions.

Canadian kindness breaks the internet

Can I help you? Sorry, I don't speak French. I'm just visiting. A new ad campaign by the Eastern Townships Tourism Association is going viral on social media for its surprisingly simple message. Welcome to Canada's Eastern Townships. Where are you visiting from? I'm American. Ah, okay. We could feel some real concern coming from American travelers. People were actually calling our attractions, our hotels, asking if they'd be welcome. Some people were even thinking of cancelling their trips. So we knew we had to act fast, and we wanted to act with heart. A simple hug touched the hearts of millions across the internet. We've seen comments from Canadians saying, Please come visit us. I'll give you a hug. And then Americans saying, I would really need a hug right now. How can I get this Canadian hug? The ad isn't about politics. It has a kind message, and it's our way of saying, even when things feel tense, our arms are still wide open, regardless of the political context.

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