Apple has eliminated dozens of sales roles in a rare layoff. Bloomberg's Mark Gurman discusses the reason behind the cuts with Caroline Hyde on "Bloomberg Tech."
Breakdown
- Apple has eliminated dozens of sales roles to streamline how it offers products to businesses, schools, and governments.
- The layoffs affected several dozen employees, including account executives and briefing center managers, which is notable as layoffs are rare at Apple. 13s
- Apple confirmed the layoffs and said affected employees can apply for new roles, emphasizing the move is to increase efficiency and not related to artificial intelligence. 1m 23s
- The restructuring is aimed at reducing duplicate efforts with third-party retailers, known as the channel, rather than responding to A.I. developments. 1m 58s
- No other recent Apple job cuts have been attributed to artificial intelligence, aside from the early 2024 layoffs from the self-driving car project. 2m 19s