Tech giant Amazon has launched Haul in Australia, adding a new online store within its shopping app that offers hundreds of thousands of products for under $25.

Amazon has launched a new marketplace app in Australia, offering a range of ultra-low-priced products to attract budget-focused consumers. This initiative is seen as a response to the growing popularity of competitors like Temu, which has become the fastest-growing consumer retail brand in the country.

While Amazon aims to appeal to younger shoppers by emphasizing savings and a trusted shopping experience, experts warn that the affordability of these products may come at the cost of durability and environmental sustainability. Many of these low-cost items may not last long and could contribute to landfill waste, prompting calls for consumers to consider the broader impact of their purchasing decisions.

Amazon launches new market-place app

But not even a soaking can dampen the hunt for a freebie. It's all part of a push to get people spending big over the next four days of the after-pay sale. Cos he lives in all of that, I'll take it. But it's not the only brand trying to tempt your wallet. Amazon is entering the bargain battle with its own dirt cheap marketplace. Amazon haul is bringing more products within that ultra low price bracket to customers in Australia. Listen, this is obviously a defensive move on behalf of Amazon. Timu was found to be Australia's fastest growing consumer retail brand last financial year. Amazon came in eighth. Timu and Shine have got a very strong younger consumer that's very loyal to that type of business. But a questionable reputation. No, no, no, no, I don't trust Timu. Amazon is looking to cash in on the younger market with a key point of difference. We know that they value savings, they value our trusted shopping experience. While the delivery times are much longer, up to two weeks, it is cheap. Anything under 20, that sounds really good. In the race to sell more for less, experts say we are paying the real price somewhere else down the line. These products are really not going to be that durable, they're not going to last that long and they're probably going to end up in landfill. In labs like this one, high-grade plastics destined for the tip are being given a second life. But what they deal with is just the tip of the iceberg. We need to always think about how our purchasing power can actually make a real difference. It pays to think twice. Tallulah Thompson, 10 News.

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Washington

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Geneva

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Jerusalem

Middle East Conflict

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Kyiv

Ukraine Invasion

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Madrid

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Brussels

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Trump to meet with Putin in Alaska on Friday

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Alaska

Europe frozen out as U.S. and Russia prepare for Alaska talks

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Clairton

At least 1 dead, dozens injured in U.S. Steel plant explosion

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Trump deploying National Guard to Washington, D.C.

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Trump and Putin set to meet on Friday without Zelenskyy

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Tel Aviv-Yafo

Netanyahu defends plan to expand war in Gaza

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Anchorage

Countdown begins to Trump-Putin meeting, without Zelenskyy

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Milwaukee

Milwaukee inundated with floodwaters, one dead in Nebraska

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Israeli anti-government protesters take to the streets in Tel Aviv

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Breakdown