Victoria Mboko’s professional tennis career just shifted into warp speed with a title win at the National Bank Open in Montreal. With the spotlight now on, and just weeks to go until the U.S. Open, the 18-year-old will need to build her support team and navigate new demands.

Calgary

Victoria Mboko, at 18 years old, has won her first professional tennis championship, a victory that has propelled her from a ranking of 350th to 24th overall. This achievement is expected to bring her increased visibility, sponsorship opportunities, and heightened expectations, as noted by sports marketing experts.

Mboko's success comes with unique pressures, as she navigates the individual nature of tennis compared to team sports. While her win opens doors, it also brings new challenges, including managing her career and the attention that comes with being a rising star. Her family and supporters express confidence in her ability to handle the spotlight as she becomes a potential national sports figure.

Victoria Mboko’s big win will open doors — and new challenges

18 years old and about to hit the biggest return of her life. It won Victoria Mboko her first pro championship and soon probably a lot more. I honestly couldn't really believe that I would have been able been a champion at this tournament. Starting the season ranked 350th, she's been quietly moving up until now. This win propelling her 61 spots to 24th overall. I would say her agent's phone is ringing a lot today and the upside for her is pretty tremendous. Anne Peguerero is a sports marketing expert. She expects we'll see a lot more of Mboko. Sold not just as a rising tennis star with a power game some are comparing to a young Serena Williams. But as a Canadian winning at home as Canada focuses on itself. So I think she has a really unique situation that other athletes probably haven't walked into before. It's just one tournament but the spotlight and pressure are now on. The last Canadian woman to win the National Bank Open went on to win the US Open Grand Slam. That's tough to match. Unlike say a star 18 year old NHL draft pick managed by a team tennis players hire their own coaches, trainers, marketers. A win like this can open doors and pitfalls. So in the same way that an artist or an actor is the industry and everybody is hanging off of them. She's gonna find there's a lot more people that start coming out of the woodwork right now and want a piece of her. Her father basking in the win is confident she can handle it. If you have discipline you will accomplish a lot. To know that people are around the world kind of watching me and cheering for me it's just really heartwarming. A potential star and emerging national hero with the ball and future in her court. Cameron McIntosh, CBC News, Winnipeg.

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