These are the new trends among European consumers
Euronews · Just In
Euronews
Just In
Health and well-being remain top priorities for European consumers. Around 28% of them report taking consistent steps to live healthier lives, aiming for goals like mental wellness, disease prevention and staying fit.
Breakdown
- Health and well-being are top priorities for European consumers. 7s
- Generational differences shape health preferences, with younger adults focusing on fitness and beauty, and older adults on weight loss and disease prevention. 25s
- 66% of Europeans report getting adequate sleep through self-care, exercise, and nutrition. 41s
- Healthier eating involves prioritising fresh food, nutrition, portion control, and less snacking. 52s
- A growing number of consumers adopt environmentally conscious habits, such as reusing products and changing diets for environmental or social causes. 1m 5s