The world's most recognizable showgirl may be entering a new era, but there's no sign that Taylor Swift's gold rush is slowing down.

Hollywood

Taylor Swift's newest album showcases her reputation as a highly skilled businessperson in the music industry. According to author Kevin Evers, Swift's approach centers on maximizing fan engagement by offering multiple album variants and exclusive merchandise, which quickly sold out after release. 

The album, inspired by her record-breaking Ares Tour, became Spotify's most streamed album in a single day this year. While streaming generates significant revenue, Swift earns even more through merchandise and vinyl sales. The album also offers fans insight into her personal life, further fueling interest and commercial success.

The business acumen behind Taylor Swift's new album

The album is out. The world's most recognizable showgirl is entering a new era. And there are no signs her gold rush is slowing down. Where does Taylor Swift fall when it comes to being a business person? In terms of a business person, Taylor is at the top. She's always been extremely business savvy and we can see this with this release too. Kevin Evers is the author of the new book, There's Nothing Like This, the strategic genius of Taylor Swift. How would you describe Taylor's business strategy for this album? Taylor's always been really fan obsessed. So if you look at all the album variants and all this new stuff that she's doing around this album, she's really trying to give her fans as much value as possible. And as a result, she'll generate a lot of value for herself as well. For sure. She's definitely going to make a lot of money from this album and she's not shy about that. But at the same time, the reason why all these strategies are working is because her fans are actively engaged. It's orange. Yeah, it is. And sparkly. In August, Swift announced the life of a showgirl on her now fiance, Travis Kelsey's podcast. She said the album was inspired by the record smashing Ares Tour, the first ever to gross more than $2 billion. This album is about what was going on behind the scenes in my inner life during this tour, which was so exuberant and electric and vibrant. Since then, countdowns on her website have appeared for limited edition vinyls, CDs, and cardigans, which sold out within minutes. Fans are flocking to see her, Taylor Swift, the official release party of a showgirl film in theaters this weekend only. The album became Spotify's most streamed album in a single day this year, the company saying it only took 11 hours. Streaming really does not create a lot of money for artists. Yes, Taylor Swift is making millions of dollars on streaming, but she's making much more on merch and the vinyl variants. Some tracks seem to reveal new tidbits of her love story with Kelsey, a key player in the album's rollout. Giving her dedicated fans a look at a new, happier chapter of her life offstage and a peek into the future of what could come next for the world's most famous showgirl. Jolene Kent, CBS News, New York.

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