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Taylor Swift brings The Life of a Showgirl to theaters

CBC News · Just In
CBC News
CBC News
Just In

Swifties are ready for Taylor Swift's return to the big screen as event screenings branded as a 'release party' for her latest album have marketing experts continuing to marvel at the scope of the pop singer's influence.

Breakdown
  • Taylor Swift released her 12th studio album, 'The Life of a Showgirl', with a theatrical event. 16s
  • Fans attended cinema screenings featuring a new music video and behind-the-scenes content. 4s
  • The album reflects Swift's experiences during her recent Eras tour. 36s
  • Experts highlight Swift's distinctive marketing strategy and strong fan engagement. 48s
  • The event is expected to top North American box offices, though few artists could replicate this approach. 1m 18s
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