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CNBC

OpenAI’s ChatGPT takes on e-commerce with Etsy, Shopify partnership

CNBC · Just In
CNBC
CNBC
Just In

The launch marks a major test of agentic commerce, sending Etsy shares up nearly 16% and Shopify up more than 6%, while putting OpenAI in direct competition with Amazon, Google.

Breakdown
  • OpenAI announces a partnership with Etsy and Shopify to enable in-chat purchases. 5s
  • The 'Instant Checkout' feature allows US users to buy directly through ChatGPT. 20s
  • OpenAI is open-sourcing the technology for other merchants and developers. 48s
  • OpenAI will earn a referral fee from transactions but will not alter product rankings based on payment. 1m 31s
  • The move puts OpenAI in competition with companies like Google and Amazon in e-commerce. 58s
Companies & StartupsArtificial IntelligenceRetail