How sorority rush season became a business
CBS America · Just In
CBS America
Just In
College students are back at school, and the start of classes mean sorority and fraternity rush is in full swing at many schools. For some, it's a competitive and complicated time. Here's how sorority rush season became a booming business.
Breakdown
- Social media has amplified interest in sorority recruitment, highlighting both positive and negative aspects.
- Coaching services for sorority hopefuls now charge thousands of dollars and have seen rapid growth. 43s
- Parents often invest in these services to give their children an advantage in the competitive process. 1m 12s
- Professional videographers are hired to produce recruitment videos, with some contracts as high as $30,000. 2m 59s
- Sorority membership has increased by 13% over four years, fueling the business around recruitment. 2m 31s