How a coffee made from bird poo in Brazil is beating Trump's tariffs
Reuters · Just In
Reuters
Just In
Brazil's coffee sector is dealing with punitive U.S. tariffs but a specialty coffee that passes through the digestive tract of the exotic Jacu bird could provide a way forward.
Breakdown
- Jacu Bird Coffee is made from beans digested by the native jacu bird in Brazil. 9s
- The unique process gives the coffee fruity flavors and balanced acidity. 32s
- The coffee is expensive, reaching up to $1,300 per kilo, and production is limited. 1m 20s
- Despite US tariffs causing a 70% drop in exports, Jacu Bird Coffee is still in demand globally. 1m 38s
- Producers believe focusing on quality and niche markets can help the industry adapt to trade challenges. 2m 5s