Apple has barely raised iPhone prices since 2017, but the launch of the iPhone 17 is getting shoppers used to the idea of a $2,000 phone, says Bloomberg's Mark Gurman.

Cupertino

Apple has introduced a $2,000 tier for the iPhone 17 Pro Max, featuring two terabytes of storage. This marks the first time such a price point has been offered for an iPhone in the United States, though it is currently positioned as a niche option. The report suggests that broader price increases are likely in the coming years, driven by factors such as tariffs and the introduction of new technologies like foldable displays. 

Industry observers note that while this year's iPhone prices remained unchanged, future models—including Apple's first foldable device and a potential all-glass anniversary edition—could see base prices reach or exceed $2,000. Despite some analyst skepticism about recent iPhone updates, there is optimism that new designs and marketing strategies will drive strong sales, particularly among users who have delayed upgrades.

Future iPhones could sost $2,000

There's so much analysis that needs to be done on the lineup of the iPhone 17. It's technological capabilities but also its price points. And in your latest you write simply that this might be Apple getting us ready for the idea of a two thousand dollar handset. Would you just explain the reporting and argument you're making. Of course. So for the first time in the U.S. Apple's offering a two thousand dollar tier of the iPhone. It's a niche device. It's the iPhone 17 pro max with two terabytes of storage. But the point I'm really making beyond the fact that there is now a two thousand dollar tier is that we are getting towards the era of two thousand dollar phones anyways. Look at the pricing for this year's models. They did not raise the prices. I think two reasons. One Samsung and Google didn't. So it would be really hard for Apple to do so in any meaningful way to the tariffs really haven't kicked in for Apple yet. So it would be a bad look for them to raise prices due to tariffs when the tariffs haven't even started. The reality is these phone tariffs will kick in at some point. And so I'm not ruling out Apple raising prices later when the prices actually have to be adjusted for Apple to retain its margins. And that is probably going to bring the phone up a couple of hundred bucks. Right. And then you look at next year. Next year they're going to release their first foldable. Samsung's foldable already costs over two thousand dollars. The iPhone air which is essentially half the foldable maybe less that costs a thousand dollars. So you can put pretty good money on the idea that Apple will be launching a base price two thousand dollar iPhone 12 months from now. And then you look beyond 2027 the 20 anniversary iPhone the glass screen. It's all glass. It has translucency much more advanced technologies. Very similar concept to the thousand dollar iPhone 10 in 2017. You're going to see price increases there too. So maybe the two thousand dollar iPhone because it's the highest tier two terabyte model this year may seem like a joke but it will happen in the next 12 24 months regardless. And maybe Mark that's what analysts need to see to really start to get excited about the stock again from a profitability perspective because at the moment with these two downgrades looking at Gill Luria saying basically we were left uninspired. It feels as though they haven't managed to garner much excitement this time around. You know I rarely agree with the with the Wall Street analysts and I will I will hold to that. I actually think that this year's iPhones are going to sell incredibly well as I've said many times on this program and elsewhere. What really sells new iPhones is the design the orange color. I like it. Some may find it ridiculous but don't discount it. Don't discount Apple's marketing around that device and how new it is. The aluminum unibody you name it. The functionality may not be much different but it looks different. And that's going to be good enough to spur sales. Don't forget there are a lot of people who have held onto their iPhones the past four or five years because the design hasn't changed much. Now it's finally changed. There's probably going to be some pent up demand.

The United Nations Security Council has condemned the Israeli attack on the Qatari capital Doha on Tuesday and called for de-escalation in a statement agreed by all 15 members, including Israel’s chief ally, the United States.

Doha

Middle East Conflict

UNSC members condemn Israel over deadly strike on Qatar

Ryan Routh, accused of attempting to assassinate former President Trump in South Florida last year, is representing himself in court. As the trial opened, Routh forfeited his chance to deliver an opening statement, setting the stage for proceedings.

Fort Pierce

Trump assassination attempt suspect defends himself in trial

Photos of a "person of interest" in the assassination of Charlie Kirk were released by the Salt Lake City FBI. Authorities are searching for the person who shot and killed the conservative activist at an event at Utah Valley University.

Orem

Photos released of "person of interest" in Charlie Kirk assassination

Authorities shared new details about the suspect's movements leading up to the fatal shooting of conservative activist Charlie Kirk. The search for the suspect continued on Thursday.

FBI says it has good video of Charlie Kirk shooting suspect

President Donald Trump announced Thursday that he will award conservative activist Charlie Kirk, who was assassinated during a campus event in Utah, the Presidential Medal of Freedom posthumously.

Washington

Trump says he'll award Charlie Kirk the Presidential Medal of Freedom

Authorities say the weapon used in the fatal shooting of conservative activist Charlie Kirk has been recovered and law enforcement tracked the movements of the suspect.

Officials: Weapon in Charlie Kirk shooting recovered; suspect tracked

Trump vowed retribution in an Oval Office address after his close ally and conservative activist Charlie Kirk was fatally shot on a campus in Utah. A massive search for the killer intensified following Kirk's death, with police going door-to-door looking for the shooter.

Trump pledges to find killer of conservative activist Charlie Kirk

The UAE’s President Mohammed bin Zayed visited Doha a day after Israel’s strike, signalling Gulf solidarity. Qatar’s prime minister called the strike “state terror,” accusing Israel of killing hopes for a hostage deal and demanding Netanyahu face justice.

Qatar seeks ‘collective response’ to Israeli attack

Poland is rejecting the claim that Russian drones crossed into Polish airspace by accident and says the move is reckless and could lead to potential escalation.

Warsaw

Ukraine Invasion

Europe on edge after Russian drones invade Polish airspace

Prince Harry and King Charles had a private tea in London, Buckingham Palace. This marks their first meeting in nearly two years. Harry, the Duke of Sussex, last saw his father in early 2024, shortly after it was announced the King was undergoing cancer treatment.

London

King Charles, Prince Harry meet for the first time in nearly 2 years

U.S. President Donald Trump says rightwing political activist Charlie Kirk is dead after being shot in the neck at a university campus event in Utah. There is not a suspect in custody.

Conservative activist Charlie Kirk killed in shooting, Trump says

Brazilian Supreme Court Justice Luiz Fux voted on Wednesday (September 10) to acquit former President Jair Bolsonaro of forming a criminal organization and voted to annul his trial over jurisdiction, breaking with peers and raising the odds of an appeal after the final verdict this week.

Brasilia

Brazilian judge votes to annul Bolsonaro case, breaking with peers

U.S. President Donald Trump urged EU officials on Tuesday to hit China with tariffs of up to 100% as part of a strategy to pressure Russian President Vladimir Putin, according to a U.S. official and an EU diplomat.

Global Tariffs

Trump urges EU to impose 100% tariffs on China and India, sources say

Poland shot down drones that entered its airspace during a widespread Russian attack in western Ukraine, with the NATO member calling the incursion "an act of aggression." It marks the first time a member of the alliance has fired shots in the war.

Poland downs Russian drones in first shots fired by NATO member in war

Two Brazilian Supreme Court justices voted to convict former President Jair Bolsonaro of leading a criminal conspiracy to overturn the 2022 election, as they cast the first votes in the final phase of the ex-president's trial.

Two Brazil Supreme Court justices vote to convict Bolsonaro

Nepal’s prime minister has stepped down with at least 22 people dead, the country’s parliament in flames and its main airport shut down during a violent revolt. The unrest started over a social media ban and grew into a broader anti-corruption protest.

Kathmandu

Nepal’s parliament set on fire, PM resigns as protests spiral

U.S. President Donald Trump can't escape questions about Jeffrey Epstein as a congressional committee released a suggestive personal note to Epstein allegedly from Trump, for the convicted sex offender’s 50th birthday.

White House denies alleged Trump letter to Epstein is authentic

Israel's military said it "conducted a precise strike targeting the senior leadership of the Hamas terrorist organization," amid reports of large explosions in Qatar's capital city, Doha.

Hamas says none of its leadership killed in Israeli strike on Doha

French President Emmanuel Macron has named loyalist Sebastien Lecornu, a one-time conservative protégé who rallied behind his 2017 presidential run, as prime minister. Analysts say France is in the midst of a complicated political crisis.

Paris

France's Macron names loyalist Lecornu as new PM

Videos circulating online reveal a luminous flying object hitting the vessel. No crew members were harmed. Activists part of the flotilla say they will not be deterred by the attack, and that their mission will continue as planned.

Flotilla for Gaza ship struck by drone off Tunisia, organizers say

The Bureau of Labor Statistics said the U.S. labor market added 911,000 fewer jobs between April 2024 and March 2025. CBS News MoneyWatch correspondent Kelly O'Grady breaks it down.

U.S. jobs growth revised down by 911,000

A Michigan judge has dropped criminal charges against 15 people who were accused of trying to falsely certify Donald Trump as the winner of the 2020 presidential election. CBS News' Shanelle Kaul has the latest.

Michigan

Judge tosses case against 15 accused fake Trump electors in 2020

Israel says it carried out a strike targeting Hamas leaders. One Israeli official says it happened in Doha, Qatar. CBS News' Ramy Inocencio reports.

Israel targets Hamas leadership in Doha strike

The Trump administration launched a new immigration enforcement operation in Chicago, saying the latest federal crackdown in a US city would target the "worst of the worst criminals." But activists in the city remain defiant and say they will resist efforts by ICE to snatch people off the streets.

Chicago

Activists defiant as Trump launches ICE raids in Chicago

Norway's Labour Party has won four more years in government after seeing off a surge in support for the right. But exit polls predict it will only have a small majority, and its future may depend on how it navigates Norway's relationship with the rest of the world.

Oslo

Norway’s PM Stoere claims victory in general election

Officials in Nepal say at least 16 people are dead and dozens more injured after police opened fire on protesters. Tens of thousands, mostly young people, rallied in the capital Kathmandu against the government's ban on platforms including Facebook, X, and YouTube.

Multiple fatalities as Nepal police fire on protesters

France's Prime Minister François Bayrou overwhelmingly lost a confidence vote Monday after nine months in office. CBS News correspondent Shanelle Kaul has more.

French PM François Bayrou ousted after losing confidence vote

The U.S. Supreme Court allowed the Trump administration to continue its sweeping immigration stops in the Los Angeles area after they were briefly halted. CBS News immigration reporter Camilo Montoya-Galvez has more.

Supreme Court allows L.A. immigration stops to continue

Two Palestinian gunmen opened fire at a bus stop on the outskirts of Jerusalem on Monday (September 8), killing six people in what police described as "a terrorist attack," one of the deadliest in the city in the past few years.

Jerusalem

Palestinian gunmen kill six at Jerusalem bus stop

U.S. President Donald Trump said he was ready to hit Russia with a second phase of sanctions after its largest air attack on Ukraine in nearly four years of war. The assault on Saturday caused serious damage in Ukraine's capital, including to one of its most important government buildings.

Breakdown