Ford CEO Jim Farley explains why the automaker is overhauling its electric vehicle business after struggling for years to make it profitable. He speaks with Matt Miller on "Bloomberg The Close."
Breakdown
- Ford incurs $19.5B in charges, scraps next-gen electric F-series truck
- Shift driven by rising hybrid sales and falling EV demand in the U.S. 40s
- Ford raises 2024 profitability forecast to $7B EBIT 1m 10s
- Company to produce affordable hybrid trucks and vans 1m 32s
- Ford enters energy storage market, converting battery plants 2m 25s