Canadian kindness breaks the internet

Breakdown

• The Eastern Townships Tourism Association launched a new ad campaign to welcome American visitors. 4s
• The campaign was created after American travelers expressed concerns about being welcome in Canada. 27s
• A simple hug in the ad became a viral symbol of Canadian kindness online. 46s
• The campaign received positive responses from both Canadians and Americans on social media. 54s
• The ad emphasizes hospitality regardless of political context. 1m 6s