The annual lamb advertisement tradition, featuring 'lamb-assador' Sam Kekovich, continues, with this year's lamb ad hoping to make Australia happy again.

Council of the City of Sydney

The 2026 Australian lamb advertisement, a 21-year tradition, has been released, once again featuring 'lambassador' Sam Kekovic. The ad aims to boost national pride and unity after Australia dropped out of the top 10 happiest countries, using humor and cultural references to highlight the Australian lifestyle.

The campaign emphasizes inclusivity and togetherness, encouraging Australians to come together over lamb. Known for its quirky and unorthodox approach, the ad continues to celebrate Australian traditions and promote the idea that sharing lamb contributes to national happiness.

Annual lamb ad calls for happiness and unity

It's an annual Aussie tradition, a cut above the rest. What is it? I'm very busy. For 21 years, lambassador Sam Kekovic has served up the famed summer TV spot, the Australian lamb ad reflecting the national mood. How can any country be happier than Australia? Australia's the best country on earth. And when there's a competition, we're in it to win it. After Australia dropped out of the top 10 happiest countries list, this year's mission is to reclaim the crown. From beaches to backyard cricket, the campaign reminds us why it's great to call Australia home. And Sweden has saunas, but we've got Townsville. And Finland might enjoy unlimited parental leave, but can they pop down to the shops in their togs? There you go. But one thing is for certain, the ad is all about unity and diversity. All coming together as one over nice, juicy, succulent lamb. And it's about togetherness, it's about inclusivity. From humble beginnings, the lamb adverts have won a legion of fans for their quirky and sometimes unorthodox approach. Look at our national song, Waltzing Matilda. It's about a bloke trying to get a nice bit of lamb into his tucker bag. One of the reasons we have evolved is because the subject matter that you're looking at now, through his erudition of good looks, gives him plenty of scope to be able to exactly perform that role. THEY LAUGH And if lamb has anything to do with it, Australia's recipe for happiness might already be on the plate. Shh! Enjoy the taste of 100% real Australian happiness. Do you feel happier when eating lamb? Oh, this time of year, definitely. You know, cos you get over the Christmas food, you know, you get over the pork, get over the beef a little bit, and lamb is just, like, a little bit more refreshing. Daniel Doody, 10 News.

AI_GENERATE_PLACEHOLDER--------------------------------

Paris

Ukraine Invasion

U.S. backs security guarantees for Ukraine at summit of Kyiv's allies

South African President Cyril Ramaphosa has expressed deep concern over recent U.S. military action in Venezuela, calling for the immediate release of Venezuelan President Nicolás Maduro and his wife.

Soweto

Ramaphosa urges UN action after U.S. capture of Maduro

At least 25 people have been killed in Iran during the first nine days of protests that started in the bazaar of Tehran over the plunging value of the currency and soaring inflation, according to rights groups. This video contains graphic images.

Tehran

Rights groups say at least 25 dead in Iran protests

The administration of President Donald Trump is planning to meet with executives from U.S. oil companies later this week to discuss boosting Venezuelan oil production after U.S. forces ousted its leader Nicolas Maduro, according to a source familiar with the matter.

Washington

Trump administration sets meetings with oil firms on Venezuela: source

Uncertainty in Venezuela has crossed into neighboring Colombia, especially after U.S. President Donald Trump suggested Colombian President Gustavo Petro could face U.S. action following the capture of Nicolás Maduro.

Bogotá

Tension rises in Colombia after Maduro’s capture

Nicolas Maduro appeared in a US courtroom on January 5, 2026. He pleaded "Not Guilty" to drug trafficking and other charges, insisting he is still Venezuela's president. Maduro's kidnapping is being justified by the Trump administration as a "surgical law enforcement operation", but what proof is the case resting on?

New York

Maduro pleads 'not guilty' in U.S. drug trafficking case

Local authorities in Crans-Montana admitted failing to conduct fire and safety inspections at Le Constellation bar, where a fire killed 40 and injured 116 during New Year celebrations.

Crans-Montana

Swiss Alps bar not inspected for five years prior to deadly fire

Twelve Israeli military vehicles have entered the Quneitra countryside in southern Syria. Several villages there have been the target of repeated Israeli raids in recent months. Tuesday's incursions come as discussions between an Israeli and Syrian delegation are expected to continue in Paris - mediated and coordinated by the U.S.

Beit Jinn

Israeli army vehicles enter southern Syria ahead of Paris talks

Following the largest anti-corruption investigation of his presidency, Volodymyr Zelenskyy has launched a significant shake-up of the government and his office, with a series of dismissals and appointments in top political and security roles.

Kyiv

Ukraine's security service chief resigns amid Zelenskyy's reshuffle

The capture of Nicolás Maduro is prompting strong reaction from Venezuelans in the United States, and those who fled across the border into Colombia. Lilia Luciano has more on the two women vying to lead the country. Then, Cristian Benavides reports on opposing viewpoints on U.S. intervention.

Caracas

Venezuela Strikes

Two women vying to run Venezuela amid opposing viewpoints

Police and the Secret Service are investigating a break-in at Vice President JD Vance's Ohio home. CBS News' Shanelle Kaul has more.

Cincinnati

Vice President JD Vance's Ohio home broken into

Ousted Venezuelan President Nicolás Maduro and his wife pleaded not guilty Monday to federal drug trafficking and weapons charges, days after they were captured by U.S. military forces in a stunning overnight operation and brought to New York City for prosecution.

Manhattan

Maduro, wife plead not guilty to charges in New York

A Paris court on Monday (January 5) found 10 people guilty of the cyber-harassment of France's first lady, Brigitte Macron, for spreading false claims that she is a transgender woman who was born male.

Ten convicted for cyber-bullying France's Brigitte Macron

Nicolás Maduro's vice president, Delcy Rodríguez, was officially sworn in as Venezuela's acting president. President Donald Trump warned he could go after her if she doesn't comply with U.S. demands, including access to the country's oil supply.

Trump says U.S. "in charge" of Venezuela

A Paris ​court on Monday found ten people guilty ⁠of the cyber-harassment of France's first lady, Brigitte Macron, for spreading false claims she is a transgender ​woman who was born a man. The court convicted all defendants to sentences ranging from a cyberbullying awareness training to 8-month suspended prison sentences.

Ten people found guilty of cyberbullying Brigitte Macron

Venezuelan President Nicolás Maduro is set to appear in a U.S. court on Monday (January 5) on drug charges after his controversial capture by American forces. President Donald Trump says he could order another strike if Venezuela’s interim government doesn’t cooperate.

Trump warns of second strike as Maduro faces U.S. drug charges

Former Venezuelan President Nicolás Maduro is being housed at Metropolitan Detention Center, Brooklyn, after he was captured by U.S. forces and flown to New York to face federal drug trafficking and weapons charges.

Maduro held in same jail as Sean "Diddy" Combs, Luigi Mangione

Police have identified all 40 victims who died in a New Year's Eve bar fire in Crans-Montana, Switzerland, including multiple teenagers. Two managers of Le Constellation bar have been placed under investigation for criminal negligence, according to prosecutors.

Police identify all 40 victims of Swiss bar fire

Seized overnight from their home on a military base on Saturday, Venezuela's toppled leader Nicolás Maduro and his wife are now being held in a New York detention centre. The apprehension is the U.S.'s most controversial in Latin America since the invasion of Panama 36 years ago.

U.S justifies Venezuela operation to capture Nicolás Maduro

As Venezuela grapples with the capture of Nicolás Maduro, the country’s top court has named Delcy Rodríguez as the acting president. The 56-year-old has served as Venezuela’s vice-president since 2018.

Venezuela’s top court names new president after Maduro’s ouster

Sunday's launches came hours before South Korean President Lee Jae Myung departed for China for a summit with President Xi Jinping, for talks expected to cover North Korea's nuclear program.

Pyongyang

North Korea carries out new ballistic missiles test

The strikes occurred Saturday evening on an underground facility in the mountains just north of the historic town of Palmyra in Homs province.

Palmyra

British, French warplanes strike suspected IS facility in Syria

At least 30 people have been killed and several others abducted after gunmen attacked a market in Nigeria’s Niger State, according to police. The attackers stormed Kasuwan Daji market in Demo village on Saturday afternoon, setting stalls on fire and looting food.

Niger

At least 30 killed in market attack in Nigeria’s Niger State

Pope Leo has expressed deep concern over the recent U.S. raid in Venezuela, urging that the well-being of the Venezuelan people must take precedence over all other considerations.

Rome

Pope voices concern over U.S. raid in Venezuela, calls for peace

Venezuelan President Nicolas Maduro was in a New York jail Saturday, hours after American special forces seized and flew him out of his country — which President Donald Trump said would come under effective U.S. control.

Venezuela's Maduro arrives in New York after being abducted by U.S.

President Donald Trump says the people of Venezuela are now free of Maduro's dictatorship. But Venezuela's vice president has demanded the US send Maduro back, calling him the rightful president.

Trump says U.S will ‘run’ Venezuela after Maduro seized

After their capture, former Venezuelan leader Nicolás Maduro and his wife were flown to Stewart International Airport, 60 miles north of New York City, then will be helicoptered to Manhattan. They will be processed at the headquarters of the Drug Enforcement Administration. Ali Bauman reports.

U.S. treating Nicolás Maduro like a drug kingpin, federal authorities say

Venezuelan President Nicolás Maduro is in New York after he was captured by U.S forces during a daring raid. President Trump said the U.S. will be running the Latin American country, for now.

First images emerge of Nicolás Maduro after capture by U.S.

No U.S. service members were killed in the military operation in Venezuela, the Trump administration said. CBS News national security correspondent Charlie D'Agata has more details.

No U.S. service members killed in Venezuela operation, Trump administration says

The United Nations, along with a host of countries including France, China and Russia have criticized U.S strikes on Venezuela and capture of Nicolás Maduro as a violation of international law.

Breakdown