In 2024, 70.9% of people in the EU used internet-connected devices. But where is the highest share -- and what Internet of Things devices are most commonly used?

According to Eurostat, 70.9% of people in the European Union used internet-connected devices in 2024. The Netherlands had the highest proportion of users, followed by Ireland and Denmark, while Poland, Bulgaria, and Romania had the lowest rates. 

Internet-connected TVs were the most popular Internet of Things (IoT) devices, used by 57.9% of individuals. Smart wearables like watches and fitness trackers were also common, while about one-fifth of people used game consoles and smart audio systems. Virtual assistants, home automation devices, and connected cars saw lower usage rates, with internet-connected toys being the least common.

What Internet-connected devices do EU citizens use the most?

What internet-connected devices do EU citizens use the most? In 2024, 70.9% of people in the EU used internet-connected devices. The highest share of users was recorded in the Netherlands, followed by Ireland and Denmark, according to Eurostat. By contrast, the lowest shares were in Poland, Bulgaria and Romania. Internet-connected TVs were by far the most used Internet of Things devices in 2024, as reported by 57.9% of individuals. This was followed by smart wearables such as smart watches and fitness trackers. One-fifth of people reported using game consoles and internet-connected home audio systems. 16% of people reported using a virtual assistant in the form of a smart speaker. Home automation devices, on the other hand, were less commonly used. 14.2% of people used an internet-connected home energy management system, 12.8% used smart home appliances, and 11.8% used smart home security devices. Lastly, 10.5% reported using a car with a built-in wireless connection, 7.9% reported using health-related Internet of Things devices, and 2.3% used internet-connected toys.

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