Walmart shares jump more than 5 per cent after announcing it was partnering with OpenAI to allow shoppers to buy goods via ChatGPT.

Wall Street

The release of Open AI's ChatGPT has accelerated the development of artificial intelligence and warnings about its impact on society.

Rise of AI

Walmart's shares climbed by 5%, reaching a record close after the company announced a partnership with OpenAI. This collaboration allows customers to purchase Walmart goods directly within ChatGPT, featuring video, images, and purchase links integrated into conversations. 

OpenAI clarified that Walmart will not receive priority placement in ChatGPT's product results, which remain organic and unsponsored. The new tool, Instant Checkout, enables seamless purchases but does not alter search rankings. The partnership marks one of OpenAI's first ventures into monetizing ChatGPT beyond subscriptions, with bespoke merchant fees. Walmart's market value increased by approximately $41 billion, highlighting the growing influence of AI-driven commerce.

Walmart shares jump after announcing partnership with OpenAI

Walmart jumping 5% today, notching a new record close today. The company announcing a partnership with OpenAI to allow customers to buy goods directly within ChatGPT. Shoppers will get video and images along with purchase links inside their conversations. And this begs the question, will ChatGPT be incented to direct shoppers to Walmart over some alternatives? For more, let's bring in CNBC's Mackenzie Sagalas. Mack. Hey, Mel. So to your question, no, this doesn't mean that Walmart gets priority placement inside of ChatGPT. OpenAI told me that product results remain organic and unsponsored, ranked purely by what's most relevant to the user. Walmart simply building its own shopping experience into ChatGPT through a new tool called Instant Checkout. That makes it possible to complete a purchase, not to game the results. I also asked about how much of a cut OpenAI gets. They say that those merchant fees are bespoke, negotiated case by case, and it's not disclosing Walmart's cut. Now that is important because this is one of the first ways that OpenAI is monetizing ChatGPT beyond subscriptions with a fee structure that could ultimately resemble Apple's App Store. Investors are clearly rewarding the move. Walmart's market value climbed about $41 billion today, its second strongest session of the year, trailing only April 9th when Trump rolled back his tariff plan. Now Walmart doesn't usually move this much and that underscores just how powerful AI-driven commerce could become. Big picture, everything OpenAI is doing in shopping and search chips away at Google's dominance, positioning ChatGPT as the new starting point for discovery online.

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Walmart shares jump after announcing partnership with OpenAI

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