Walmart’s stock jumped 5% after announcing a new partnership with OpenAI to integrate AI-driven tools into its e-commerce operations, aiming to enhance online shopping and customer experience.

Bentonville

Walmart's shares increased by 5% after the company announced a partnership with OpenAI, allowing customers to purchase goods directly through ChatGPT. The new feature, called Instant Checkout, enables users to view product videos, images, and purchase links within their conversations on the platform.

OpenAI clarified that Walmart will not receive priority placement in ChatGPT's search results, which will remain organic and unsponsored. The financial terms of the agreement were not disclosed, but the deal represents one of OpenAI's first major steps to monetize ChatGPT beyond subscriptions. The move significantly boosted Walmart's market value and highlights the growing influence of AI in online commerce.

Walmart shares jump 5% on OpenAI e-commerce deal

Walmart jumping 5% today, notching a new record close today. The company announcing a partnership with OpenAI to allow customers to buy goods directly within ChatGPT. Shoppers will get video and images along with purchase links inside their conversations. And this begs the question, will ChatGPT be incented to direct shoppers to Walmart over some alternatives? For more, let's bring in CNBC's Mackenzie Sagalas. Mack. Hey, Mel. So to your question, no, this doesn't mean that Walmart gets priority placement inside of ChatGPT. OpenAI told me that product results remain organic and unsponsored, ranked purely by what's most relevant to the user. Walmart simply building its own shopping experience into ChatGPT through a new tool called Instant Checkout. That makes it possible to complete a purchase, not to game the results. I also asked about how much of a cut OpenAI gets. They say that those merchant fees are bespoke, negotiated case by case, and it's not disclosing Walmart's cut. Now that is important because this is one of the first ways that OpenAI is monetizing ChatGPT beyond subscriptions with a fee structure that could ultimately resemble Apple's App Store. Investors are clearly rewarding the move. Walmart's market value climbed about $41 billion today, its second strongest session of the year, trailing only April 9th when Trump rolled back his tariff plan. Now Walmart doesn't usually move this much and that underscores just how powerful AI-driven commerce could become. Big picture, everything OpenAI is doing in shopping and search chips away at Google's dominance, positioning ChatGPT as the new starting point for discovery online.

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Breakdown