'Vertical dramas', or 'micro dramas', are crafted specifically for mobile viewing, shot in a vertical format to fit phone screens. Short, bite-sized, and easy to binge, these mini soap operas are booming as viewers increasingly consume content on the go.
Breakdown
- Vertical dramas are short soap operas made for mobile phones. 12s
- Episodes last one to three minutes and often end in cliffhangers. 47s
- Chinese studios dominate production, but U.S. interest is growing. 39s
- The vertical drama market could reach $14 billion by 2027. 1m 43s
- Hollywood studios are investing, but face challenges competing on speed. 1m 51s