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France 24

'Vertical dramas': the rise of mobile-first mini soap operas

France 24 · Just In
France 24
France 24
Just In

'Vertical dramas', or 'micro dramas', are crafted specifically for mobile viewing, shot in a vertical format to fit phone screens. Short, bite-sized, and easy to binge, these mini soap operas are booming as viewers increasingly consume content on the go.

Breakdown
  • Vertical dramas are short soap operas made for mobile phones. 12s
  • Episodes last one to three minutes and often end in cliffhangers. 47s
  • Chinese studios dominate production, but U.S. interest is growing. 39s
  • The vertical drama market could reach $14 billion by 2027. 1m 43s
  • Hollywood studios are investing, but face challenges competing on speed. 1m 51s