Starbucks is trying to get back to its roots as a local coffee shop as part of its turnaround plan. The company is redesigning stores with comfortable seats and tables, new espresso bars and other elements to try to draw customers back.
Breakdown
- Starbucks is redesigning stores to encourage customers to sit and stay.
- The company is responding to five consecutive quarters of declining sales. 13s
- Recent years saw a reduction of about 30,000 seats across 10,000 U.S. stores. 47s
- 1,000 stores will be upgraded next year, with more planned after that. 1m 23s
- Investors have responded positively to the turnaround plan. 1m 34s