Name: Shoppers spend billions on Black Friday
Uploaded: 2025-12-01T03:43:49.456Z
Duration: 1 min 56 s
Description: Adobe Analytics, which tracks online shopping, says U.S. consumers spent $11.8 billion on Black Friday, nearly a 10% jump from last year. Alice Gainer has more.

Adobe Analytics, which tracks online shopping, says U.S. consumers spent $11.8 billion on Black Friday, nearly a 10% jump from last year. Alice Gainer has more.

New York

U.S. shoppers spent $11.8 billion online during Black Friday, representing a nearly 10% increase compared to the previous year, according to Adobe Analytics. In-store shopping also remained popular, with Black Friday continuing to be the top day for in-store purchases despite a decline in foot traffic over the past two years.

Consumer tracking companies noted that shoppers are becoming more budget-conscious, seeking out the best deals and making cutbacks where possible. The National Retail Federation reported that about 60% of people consider holiday spending essential, while the White House described the weekend as a success, with both online and in-store sales rising.

Shoppers spend billions on Black Friday

On the CBS Money Watch, here's a question. Are you all shopped out yet? Well, by the looks of it, probably not. Millions of you have been in those stores or making purchases online this weekend. CBS's Alice Gaynor is in New York City and has more on the holiday spending blitz. Alice. Despite economic concerns, Americans shelled out. But several consumer tracking companies say people are budgeting, really looking and waiting for what they think are the best deals. Holiday shopping is alive and well. Ordered a lot of things for the grandkids. For the grandkids. Adobe Analytics, which tracks online shopping, says U.S. consumers spent $11.8 billion during Black Friday. That's nearly a 10% jump from last year. And many are doing their shopping the old-fashioned way. There are still a number of people that go into stores. Joe Shastien is with Retail Next and tracks in-store traffic. He says Black Friday is still the top in-store shopping day of the year, despite fewer people in stores the last two years. It was really more what we're seeing from changing shopper behavior, you know, with the impact of tariffs and inflation. The National Retail Federation says about 60% of people consider the holidays an essential part of their budget. People are able to spend right now, but are also starting to make cutbacks in ways that make sense for them. We're just trying to think about the value that we get for our money. Despite the price pressures consumers are juggling, the White House is putting this weekend in the win column. The online sales were up almost 10%, in-store sales were up 4%. It was really a blockbuster weekend after Thanksgiving. The storm in the Midwest kept many people in their homes and out of stores. Cyber Monday is, of course, tomorrow. Jerica? It just won't stop. Alice Gaynor, thank you.

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