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See Gap ad with Katseye going viral after jeans ad controversy

CNN · Older
CNN
CNN
Older

Gap’s “Better in Denim” campaign is TikTok’s latest dance trend. The ad, featuring global girl group Katseye, follows a tried-and-true formula for the clothing company weeks after controversies surrounded other brands.

Breakdown
  • Gap's new commercial features girl group Cat's Eye and the song 'Milkshake.'
  • The ad appeals to the TikTok generation with a popular dance routine.
  • The commercial's release coincides with controversy over an American Eagle ad.
  • Gap has maintained its traditional advertising style with simple backgrounds and music.
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