Gap’s “Better in Denim” campaign is TikTok’s latest dance trend. The ad, featuring global girl group Katseye, follows a tried-and-true formula for the clothing company weeks after controversies surrounded other brands.
Breakdown
- Gap's new commercial features girl group Cat's Eye and the song 'Milkshake.'
- The ad appeals to the TikTok generation with a popular dance routine.
- The commercial's release coincides with controversy over an American Eagle ad.
- Gap has maintained its traditional advertising style with simple backgrounds and music.