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CBS America

Cracker Barrel scrapping new logo, returning to old one after backlash

CBS America · Just In
CBS America
CBS America
Just In

Cracker Barrel says it will go back to its old logo after facing intense backlash and seeing its company value to sink by nearly $100 million after switching to a new design last week. In a statement, Cracker Barrel thanked their guests for sharing their voices.

Breakdown
  • Cracker Barrel is abandoning its new logo after customer backlash. 2s
  • The modern, minimalistic logo sparked controversy and reduced the company's market value by nearly $100 million. 14s
  • Cracker Barrel issued a statement thanking customers for their feedback. 22s
  • The company confirmed it will return to its original 'old timer' logo. 31s
Business