UNESCO recognized Italian cooking as an "intangible cultural heritage." It's a recognition that is accompanied by a challenge: to protect local products - a symbol of Italian excellence - against imitations, counterfeits and fake products.
Breakdown
- UNESCO recognizes Italian cuisine as cultural heritage 33s
- Italy aims to protect authenticity and fight imitation products 40s
- Counterfeit Italian food products valued at up to 140 billion euros 1m 32s
- Chefs and consumers work to preserve traditional recipes 1m 55s
- Italy holds world record for registered food geographic references 2m 22s