LeadStory

CBS America

Inside a dads' hunt for the perfect burger

CBS America · Just In
CBS America
CBS America
Just In

A California group of dads made it their mission to find the perfect burger. Itay Hod shows how they take the search to a new level.

Breakdown
  • The Marin Burger Club, a group of dads, meets monthly in Northern California to search for the perfect burger. 16s
  • The club, founded by Yair Levine, has tasted over 1,500 burgers in 12 years and uses a data-driven approach. 33s
  • At a recent meeting, 54 dads evaluated burgers at Coastal Kitchen using a patented tool called the Burger Majigger. 1m 8s
  • The club's chief technology officer calculates scores, with the featured burger earning ninth place in their top ten. 1m 47s
  • Members highlight that the main takeaway from the club is the friendships and community formed through their shared activity. 2m 3s
Food & Diet