From couture to cafes: Fashion houses look beyond the runway

Breakdown

• Luxury brands are opening cafes and restaurants to attract new customers. 32s
• The trend is prominent in Asia, with brands like Louis Vuitton and Armani launching cafes in major cities. 1m 7s
• Luxury spending is slowing, prompting brands to seek creative ways to drive revenue. 2m 0s
• Cafes offer a more accessible entry point for younger consumers compared to high-priced fashion items. 2m 19s
• The long-term success of these ventures will depend on their profitability, not just their popularity. 3m 24s