Arjun Kharpal is live at the Apple store on Regent Street for the launch of the tech giant's latest product line.
Breakdown
- Analysts have mixed views on the iPhone 17, with some citing a key redesign and others noting few major changes.
- Crowds in London are larger than last year, with strong interest in the Pro and Pro Max models. 13s
- Early demand for the iPhone 17 is reportedly higher than for the previous model, with strong pre-orders in China. 27s
- Many users upgrade yearly, but a significant number have not upgraded in four to five years. 1m 25s
- Apple's ecosystem continues to encourage user loyalty, even as some consider rival devices. 2m 4s