'California Sober' for the Holidays
Bloomberg · Just In
Bloomberg
Just In
More Americans are opting for a different kind of buzz to go with food and family this Thanksgiving. As state laws around cannabis have loosened, it's spread into everything including holiday dinner.
Breakdown
- More Americans are choosing cannabis over alcohol during the holidays as state laws have eased and social acceptance has grown.
- The 'California sober' lifestyle, which avoids alcohol but allows cannabis or psilocybin, is becoming more popular. 21s
- Legal cannabis sales in the U.S. reached over $30 billion last year, with forecasts predicting continued growth. 1m 10s
- Chefs like Miguel Trinidad are incorporating cannabis into holiday dishes to help destigmatize its use. 1m 33s
- Despite state-level legalization, cannabis remains federally classified as a Schedule I drug, creating industry challenges. 2m 30s