The "CBS Mornings" series "Changing the Game" highlights best friends Esha Kaul and Nikhita Khosa who started a business to celebrate and share their Indian culture. Last year, they launched their clothing brand, Chunni. They wanted to challenge traditional fashion norms and expand cultural representation using Indian tradition and American style.
Breakdown
- Chunni was launched to fuse Indian tradition with American style. 10s
- The brand emphasizes handmade, ethically produced garments from Agra, India. 1m 5s
- Chunni draws design inspiration from Bollywood and Y2K American fashion. 2m 20s
- Currently, Chunni sells one dress direct-to-consumer online. 1m 38s
- Founders plan to expand Chunni through retail partnerships and broader accessibility. 3m 1s