Americans spent a record $12 billion online on Black Friday this year, according to Adobe Analytics. Ali Bauman reports on how rising prices are impacting shoppers.
Breakdown
- Americans spent $12 billion online on Friday, a record high 4s
- Holiday spending projected to exceed $1 trillion for the first time 17s
- 186 million Americans expected to shop in person and online through Cyber Monday 42s
- 44% of small businesses raised prices due to tariffs 1m 23s
- Holiday shoppers have not yet bought half of what they intend to purchase 1m 48s