Swiss watchmaker Swatch issued an apology at the weekend and pulled ads featuring images of an Asian male model pulling the corners of his eyes up and backwards in a "slanted eye" pose.
Breakdown
- Swatch apologized after criticism in China over an ad featuring a 'slanted eye' gesture.
- The ad was widely condemned online for mimicking racist taunts about Asian eyes. 18s
- Swatch removed all related materials worldwide and posted an apology on Weibo. 47s
- The company has faced other setbacks, including falling share prices and US tariffs. 1m 2s
- Swatch relies on China, Hong Kong, and Macau for about 27% of its group sales. 1m 18s