Name: Winter Olympics: Which Europeans are splurging the most on tickets?
Uploaded: 2025-11-03T17:11:33.461Z
Duration: 1 min 30 s
Description: Northern Italy is gearing up for a massive tourism surge in February, when the Winter Olympics kick off in Milan and Cortina.

Northern Italy is gearing up for a massive tourism surge in February, when the Winter Olympics kick off in Milan and Cortina.

Milan

Northern Italy is preparing for a significant increase in tourism as the Winter Olympics approach, with foreign air arrivals expected to rise by 160% compared to the same period in 2025. The largest growth in visitor numbers is anticipated from the Netherlands, followed by Canada, Germany, the US, Finland, France, and the United Kingdom.

Milan Linate airport is projected to see the highest passenger flow, with arrivals up by over 450%. Americans have purchased the most tickets among international visitors, accounting for 35% of foreign sales, while Australians are spending the most per person, averaging €2,600 each.

Winter Olympics: Which Europeans are splurging the most on tickets?

The Winter Olympics are fewer than 100 days away. Where are most foreign visitors expected to come from? Northern Italy is gearing up for a massive tourism surge in February when the Winter Olympics kick off in Milan and Cortina. Foreign air arrivals are expected to soar by 160% compared to the same period in 2025. The biggest year-on-year growth will come from the Netherlands, followed by Canada, Germany, the US, Finland, France and the United Kingdom. Among Italian airports, Milan Linate is set to handle the largest passenger flows, with arrivals up by more than 450%, followed by Milan Malpensa, Verona and Bergamo. Closer to Cortina, Venice and Treviso airports will also see steep climbs of 75% and 40% respectively. The event seems particularly popular with Americans, who have so far spent the most on tickets among international visitors, 35% of foreign sales. Germans and Canadians are also expected to show up in large numbers, along with a notable share of Swiss, Brits and French winter sports fans. When it comes to individual spending, however, Australians top the list with an average outlay of €2,600.

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