Viral U.S. Open moment raises brand awareness for Blue Owl
CNBC · Just In
CNBC
Just In
At the U.S. Open last week, a terse exchange between players Taylor Townsend and Jelena Ostapenko went viral — and brought alternatives manager Blue Owl Capital further into the limelight.
Breakdown
- Alternative asset firms like Blue Owl are increasing brand awareness through public marketing. 8s
- A viral incident at the U.S. Open featured Blue Owl's logo on Taylor Townsend's dress. 58s
- Blue Owl sponsors 100 professional tennis players to raise visibility. 1m 7s
- The sponsorship strategy is seen as cost-effective compared to traditional advertising. 2m 3s
- Blue Owl's approach aims to maintain exclusivity while appealing to retail investors. 1m 28s