FOX 5 NY's Jessica Formoso discusses the worrying results of a recent study on the nutritional facts of breakfast cereal.

Washington

A recent study published by JAMA has found that breakfast cereals in the United States, particularly those marketed to children, have become less healthy over the past 13 years. The research, which analyzed cereals from 2010 to 2023, revealed that products with colorful packaging and cartoon characters—often aimed at children—contained the highest sugar content.

The study noted a 34% increase in total fat per serving and that a single serving of children's cereal can exceed 45% of the American Heart Association's daily recommended sugar limit for kids. Experts warn that these trends may contribute to childhood obesity and long-term cardiovascular health risks. Parents are advised to seek cereals higher in whole grains and fiber, or consider alternatives like eggs, fruit, oatmeal, and yogurt.

Increasing concern over unhealthy cereals

A recent study published by JAMA found that breakfast cereal in the United States is becoming less healthy. The study was conducted between the years of 2010 and 2023. Researchers analyzed the nutritional value of cereals, specifically those marketed towards kids ages 5 to 12. In this study, we didn't hear the specific culprits and they weren't naming each cereal brand by name. But we do know that the products that were the most colorful, targeted children that had cartoon characters on the front of the box that were the most appealing to kids, these had the highest sugar content. They found every spoonful to be less nutritional with increasing amounts of sugar, fat, and sodium, and decreasing amounts of fiber and protein, which is what is needed. Rachel Lustgarten is a registered dietician. It's shocking and it's so concerning because breakfast cereal, it's the most commonly consumed food item for kids. Cereal is the main go-to breakfast option for many American families. According to the Civic Science polling, nearly three-quarters of U.S. households ate cereal in 2023. As the study was being conducted over those 13 years, 1,200 cereals were launched, including new products, formulation, and packaging. Total fat per serving showed a nearly 34% increase from 1.13 grams in 2010 of fat to 1.51 grams in 2023. When it comes to sugar, children's cereals contains high levels of added sugar, with a single serving exceeding 45% of the American Heart Association's daily recommended limit for kids. According to researchers, it all goes to show cereal companies are prioritizing taste over nutritional value. They add this is contributing to childhood obesity and long-term cardiovascular health risks. The food companies are not helping us here. Obviously, there's a role for people to choose the healthiest cereals when they exist, but the food companies are making it difficult, and the way for people to improve their diets is to make the healthy choice. Lustgarten says there are other easy and healthy options parents can turn to, like eggs, fruit, oatmeal, and yogurt. But if cereal is a must, she recommends those with more whole grains, less sugar, and more fiber. I'm Jessica Formoso, Fox 5 News.

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