Fanatics has announced the launch of Fanatic Studios, a joint venture with OBB Media aimed at creating a global sports and entertainment platform. The new venture will focus on producing content that aligns with Fanatics' core businesses.

Fanatics has announced the launch of Fanatic Studios, a joint venture with OBB Media aimed at creating a global sports and entertainment platform. The new venture will focus on producing content that aligns with Fanatics' core businesses, including commerce, betting and gaming, and collectibles.

Fanatic Studios has already secured partnerships with major organizations and personalities such as ESPN, the 2028 Olympics in Los Angeles, Tom Brady, Fox Sports, and WWE. The platform will develop and distribute projects both in-house and through collaborations, with an emphasis on enhancing the fan experience and reaching audiences on their preferred platforms.

Fanatics launches new global sports and entertainment platform

Digital sports platform Fanatics launching a joint venture with OBB Media to create Fanatic Studios. It's a new global sports and entertainment platform already announcing projects and partnerships with ESPN, the 2028 Olympics in L.A., Tom Brady, Fox Sports and more. Let's bring in Fanatic CEO Michael Rubin along with Michael Ratner, OBB Media founder and CEO. He will also serve as CEO of Fanatic Studio. Michael Rubin, I spoke to you two days ago on stage at the National Retail Federation and asked what other businesses you have coming. You kept this one under wraps. Tell us about it. You know, I break so many things on your shows. Every once in a while I need to keep something a secret from you. But seriously, look, we're super excited about this. People keep asking us two questions all the time. One, what's next for Fanatics? Exactly what you asked me Sunday morning in New York. And the second is why are we not in the content business? And I think the reality is there's not a more strategic business for us to be in than the launch of the joint venture with OBB Media to create Fanatic Studios, to create content that's synergistic to each of our three big businesses today. The Fanatics commerce business, the betting and gaming business, the collectibles and trading card business. So we could not be more excited about this. We have an incredible slate that we're launching with. I think a lot of people launch businesses like this. They don't have a lot to talk about. I'm excited for Ryan to talk about all the big projects that we're already launching with. Yeah, I mean, Michael Rackner, maybe you can tell us about it. And just tell us a little bit how it works. So is the idea that they're sourced and developed in-house and then sold, the projects? A combination of it all. What's going to enhance the fan experience is really at the core of everything we do. Of course, Michael touched on the three core businesses. But when you look at the slate already, partnerships with Tom Brady like the Fanatics flag football classic, that is a franchisable annuity that we plan to do year over year. Big live events is what we're interested in. We have partnerships with the WWE. That show makes the most sense for YouTube because, believe it or not, WWE has the 11th most subscribed YouTube channel in the world, over 100 billion views. Something like the ESPYs, obviously long legacy at ESPN, that's going to be on ESPN. We want to meet the audience where they are. So we're going to go and take a bespoke approach to everything we're doing.

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Washington

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London

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Minneapolis

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Las Vegas

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Protests in Iran defy government crackdown

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Nuuk

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Breakdown