CNBC's Julia Boorstin breaks down the latest details on Disney's new flagship ESPN streaming platform, set to launch tomorrow (August 21).
Breakdown
- Disney is launching a streaming version of ESPN, available for $30 with Disney Plus and Hulu included. 18s
- Additional bundles include ESPN with Fox One or NFL Plus for $40. 36s
- The strategy aims to reduce subscriber churn and mimic cable TV loyalty. 45s
- Analysts say the high price may not accelerate cord cutting, as multiple subscriptions are still needed for full sports coverage. 1m 9s
- Disney is exploring further bundling opportunities with other streaming platforms. 1m 26s