"KPop Demon Hunters" has been streamed more than 325 million times since its summer debut. But despite its massive fandom, the merchandise has been slow to roll out. Major toymakers Mattel and Hasbro only came on board after the movie's breakout success.

The Netflix film "KPop Demon Hunters" has achieved significant success, streaming over 325 million times since its release and gaining a large following, especially among children. However, due to the unexpected nature of its popularity, major toy companies only began producing merchandise after the film's breakout, resulting in a delay for toys and related products.

Currently, fans can only purchase a limited selection of apparel and accessories from Netflix's online shop, with no toys available for the upcoming holiday season. Netflix has confirmed that a sequel is in development and is planning a broader merchandise rollout next year, aiming to build the franchise into a long-term global brand.

Despite its success, "KPop Demon Hunters" merchandise is limited

Is there anything bigger than K-pop demon hunters? Kids, including my own, can't get enough of the Netflix sensation. She runs around the house singing, you're my soda pop. But this holiday season, they might not get any of it when it comes to toys and merchandise. Parents, get your excuses ready. Jolene Kent explains why. The world will know you as pop stars. It's a hit no one saw coming. But you will be much more than that. The story of three pop stars saving the world from demons has streamed more than 325 million times since its summer debut. Let's send those disgusting demons back to the depths where they belong. Yeah! Yeah! Yeah! Despite the massive fandom, the merchandise has been slow to roll out. Major toy makers like Mattel and Hasbro only came aboard after the movie's breakout success. Adam Chitwood is the executive editor of The Wrap. So Netflix itself was not expecting this movie to be massive. So the fact that they didn't really start production on merch and toys until the movie became a hit means that we're not gonna see any toys until next year. They haven't said specifically when next year those toys will start to show up, but when they do, they will be in full force. For now, Netflix says its online shop remains the go-to for fans, offering apparel and accessories. But the selection is still limited. And while Chitwood says missing out on holiday sales will hurt, he believes Netflix is playing the long game, turning K-pop demon hunters into a lasting global franchise. We've heard that there have been talks about a K-pop demon hunters TV series in addition to at least one sequel, if not two sequels. I think Netflix is pretty confident that while they missed out on this holiday season, they're gonna sell a lot of K-pop demon hunters merch in the years to come. My household is very attuned to this news. And if history is any guide, a late start does not spell failure. Similar delays happened with Disney's Frozen and Cars, and those still became billion dollar franchises as well. So Netflix has confirmed a sequel is already in development. No surprise. But my girls are gonna have to wait, they're saying in 2029. They may not wait at that point. Animated film? How do we explain this to four to six-year-olds? Well, it's called patience, I guess, but it's time. Here's a book on patience. Exactly, exactly, let me read this to you. They have to do something before 2029. I had no desire to see it. And now I'm so fascinated. I now wanna watch it. Are you singing the songs at home? Because we are, we're going up, up, up. I love that. Every night before bedtime, Celine does, we finish reading the book. She's like, dance party. And we'll say either golden or soda pop. And every night it's different. I wanna see it. Can we get that on FaceTime together? Let's do it. Have you seen it? Eloise watches it in the morning on Saturdays. So she goes up, up, up, and I go up to sleep. Oh, well played, dad. Fun dad. Yeah, exactly. Jolene, always good to have you. Thank you very much.

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